Cover of Bundle

Bundle

by Unknown Author

2018Cengage South-WesternISBN 9781337952712
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Publication Details

Publisher
Cengage South-Western
Published
2018
ISBN
9781337952712

About Unknown Author

Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.

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