Marketing
5.0
(1 ratings)816 pages2003South-Western College PubISBN 9780324147988
Publication Details
- Publisher
- South-Western College Pub
- Published
- 2003
- Pages
- 816
- ISBN
- 9780324147988
About Unknown Author
Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.
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