Cover of Marketing

Marketing

by Unknown Author

2013South-Western/Cengage LearningISBN 9781111821647
MarketingManagement
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Publication Details

Publisher
South-Western/Cengage Learning
Published
2013
ISBN
9781111821647

About Unknown Author

Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.

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