Marketing

Publication Details

Publisher

Nelson Education

Published

2008

Pages

641

ISBN

9780176104573

About Unknown Author

Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.

More by Unknown Author

Marketing

Unknown Author

5.0

Marketing

Unknown Author

5.0

Marketing

Unknown Author

5.0

Strategic Marketing Management Cases w/Excel Spreadsheets

Unknown Author

MKTG

Unknown Author

MKTG

Unknown Author