Cover of Strategic Marketing Management Cases w/Excel Spreadsheets

Strategic Marketing Management Cases w/Excel Spreadsheets

by Unknown Author

696 pages2001McGraw-Hill/IrwinISBN 9780072514827
Business
Open in BookOwlDownload on App Store

About this book

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Publication Details

Publisher
McGraw-Hill/Irwin
Published
2001
Pages
696
ISBN
9780072514827
Language
en

More by Unknown Author

Cover of Strategic Marketing

Strategic Marketing

Unknown Author

4.3
Cover of Strategic marketing

Strategic marketing

Unknown Author

4.3
Cover of Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)

Unknown Author

Cover of Strategic marketing

Strategic marketing

Unknown Author

Cover of The Oxford handbook of strategic sales and sales management

The Oxford handbook of strategic sales and sales management

Unknown Author

Cover of Oxford Handbook of Strategic Sales and Sales Management

Oxford Handbook of Strategic Sales and Sales Management

Unknown Author

Track your reading journey with BookOwl

Open in BookOwlDownload on App Store