Cover of Relationship Marketing in Franchising and Retailing

Relationship Marketing in Franchising and Retailing

by Unknown Author

130 pages2024Taylor & Francis GroupISBN 9781032427997
BusinessArtScienceScience Fiction

About this book

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Publication Details

Publisher
Taylor & Francis Group
Published
2024
Pages
130
ISBN
9781032427997
Language
en

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