Cover of Artificial Intelligence for Marketing Management

Artificial Intelligence for Marketing Management

by Unknown Author

206 pages2024Taylor & Francis GroupISBN 9781032248493
MarketingData processingBUSINESS & ECONOMICS / Marketing / GeneralBUSINESS & ECONOMICS / E-Commerce / Internet MarketingCOMPUTERS / Artificial Intelligence

About this book

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

Publication Details

Publisher
Taylor & Francis Group
Published
2024
Pages
206
ISBN
9781032248493
Language
en

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