Cover of Psychology of Everyday Things

Psychology of Everyday Things

by Donald A. Norman

4.1
(153 ratings)
288 pages2002Basic BooksISBN 9780465067107
BusinessPsychology
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About this book

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Publication Details

Publisher
Basic Books
Published
2002
Pages
288
ISBN
9780465067107
Language
en

About Donald A. Norman

Donald Arthur Norman, a founder of The Cognitive Science Society, is an expert of cognitive science and is widely considered to be the first to apply advanced human factors to design via cognitive design. - [*Wikipedia*][1] [1]: http://en.wikipedia.org/wiki/Donald_Norman

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