The Design of Everyday Things

Name: The Design of Everyday Things
Rating: 4 (61 reviews)
Author: Unknown Author
ISBN: 9780465055715

by Unknown Author

4.0

(61 ratings)

368 pages2013Basic BooksISBN 9780465055715

Business Psychology

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About this book

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Publication Details

Publisher: Basic Books
Published: 2013
Pages: 368
ISBN: 9780465055715

About Unknown Author

Donald Arthur Norman, a founder of The Cognitive Science Society, is an expert of cognitive science and is widely considered to be the first to apply advanced human factors to design via cognitive design. - [*Wikipedia*][1] [1]: http://en.wikipedia.org/wiki/Donald_Norman