Cover of Marketing for Hospitality and Tourism (3rd Edition)

Marketing for Hospitality and Tourism (3rd Edition)

by Unknown Author

5.0
(4 ratings)
912 pages2002Prentice HallISBN 9780130996114
TravelBusiness
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About this book

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

Publication Details

Publisher
Prentice Hall
Published
2002
Pages
912
ISBN
9780130996114
Language
en

About Unknown Author

Professor of International Marketing at the Kellogg School of Management at Northwestern University

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