Cover of Principles of Marketing

Principles of Marketing

by Unknown Author

4.6
(23 ratings)
785 pages2000Pearson Education, LimitedISBN 9780130293688
ManagementMarketingopen_syllabus_projectStrategisch managementMarketingmanagementTextbooksManuels d'enseignement superieurGestionMarketing, managementHf5415 .k636 2004658.80 GesamtdarstellungMarknadsföringMarketingpolitikLiterary collections
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About this book

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Publication Details

Publisher
Pearson Education, Limited
Published
2000
Pages
785
ISBN
9780130293688
Language
en

About Unknown Author

Professor of International Marketing at the Kellogg School of Management at Northwestern University

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