Cover of Principles of Marketing

Principles of Marketing

by Unknown Author

2001Pearson PtrISBN 9780130236128

About this book

<p>This program challenges students of all abilities to develop knowledge and basic economic principles through clear examples from the real world and thought-provoking case studies that make basic economic principles relevant to students. Updated charts and graphs, comprehensive skills support and practice, and interesting features such as What It Means To Me, Great Economic Thinkers, and Learn More About It, help students comprehend and appreciate the importance of economics in their lives.</p> <strong>Lexile Level</strong> 870 <strong>Reading Level</strong> 3-4 <strong>Interest Level</strong> 6-12 <p><ul><li>Makes content accessible for all students with essential vocabulary support for each chapter.<li>Supports visual learners and struggling readers with photographs, illustrations, and graphic organizers.<li>Aids in goal-setting with clear learning objectives.</ul></p>

Publication Details

Publisher
Pearson Ptr
Published
2001
ISBN
9780130236128
Language
en

About Unknown Author

Professor of International Marketing at the Kellogg School of Management at Northwestern University

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