Cover of Framework for Marketing Management, A

Framework for Marketing Management, A

by Unknown Author

382 pages2000Prentice Hall Business PublishingISBN 9780130185259
Business
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About this book

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface. Includes bibliographical references and index.

Publication Details

Publisher
Prentice Hall Business Publishing
Published
2000
Pages
382
ISBN
9780130185259
Language
en

About Unknown Author

Professor of International Marketing at the Kellogg School of Management at Northwestern University

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