Cover of Strategic management

Strategic management

by Unknown Author

4.2
(5 ratings)
452 pages2014McGraw-Hill EducationISBN 9780077636081

About this book

<i>Strategic Management: Creating Competitive Advantage</i>, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

Publication Details

Publisher
McGraw-Hill Education
Published
2014
Pages
452
ISBN
9780077636081
Language
en

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