Cover of Strategic Management

Strategic Management

by Unknown Author

4.2
(5 ratings)
984 pages2006Irwin/McGraw-HillISBN 9780073102467

About this book

Strategic Management: Text and Cases, 3rd Edition, byDess/Lumpkin/Eisner is both readable and rigorous- written for today'sstudent. A rocket-ship in its first editions, this revision continues toprovide solid treatment of traditional topics in strategic management, aswell as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. The prestigious authorteam understands the importance of thorough, modern conceptsillustrated by rich, relevant, and teachable cases

Publication Details

Publisher
Irwin/McGraw-Hill
Published
2006
Pages
984
ISBN
9780073102467
Language
en

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