Strategic management
4.2
(5 ratings)530 pages2008McGraw-Hill/IrwinISBN 9780073404981
About this book
Provides treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets.
Publication Details
- Publisher
- McGraw-Hill/Irwin
- Published
- 2008
- Pages
- 530
- ISBN
- 9780073404981
- Language
- en
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