Cover of Strategic Management

Strategic Management

by Unknown Author

544 pages2003McGraw-Hill/IrwinISBN 9780072862577

About this book

Providing concepts and cases, this work offers a treatment of traditional topics in strategic management. It also contains topics such as entrepreneurship/intrapreneurship, knowledge management and intellectual capital, and e-commerce and Internet strategies. Each case is supported with teaching notes that include the relevant exhibits.

Publication Details

Publisher
McGraw-Hill/Irwin
Published
2003
Pages
544
ISBN
9780072862577
Language
en

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