

About this book
Providing concepts and cases, this work offers a treatment of traditional topics in strategic management. It also contains topics such as entrepreneurship/intrapreneurship, knowledge management and intellectual capital, and e-commerce and Internet strategies. Each case is supported with teaching notes that include the relevant exhibits.
Publication Details
- Publisher
- McGraw-Hill/Irwin
- Published
- 2003
- Pages
- 544
- ISBN
- 9780072862577
- Language
- en
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