Field Guide to Strategy

Like Field Guide to Marketing, this handy book provides a glossary of important strategy terms. Simple, easy-to-access definitions bring down the barriers to understanding all the concepts of strategy, including: agency, cash cow, core competence, economies of scale & scope, game theory, horizontal & vertical integration, MBO, payback period, 7-S, satisfying, value chain, & zero-based budgeting. Along with brief introductory articles about the language of strategy, mergers & acquisitions in the 1980s, the changing role of management consultants, & company boards, as well as descriptions of the world's biggest & most important consulting firms, Field Guide to Strategy contains a number of humorous & pithy quotations from a variety of sources to provoke a more thoughtful approach to the issues of strategy.