Cover of Field Guide to Marketing

Field Guide to Marketing

by Unknown Author

256 pages1994McGraw-Hill CompaniesISBN 9780071034210
Business
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About this book

Organized to permit swift & early access, the book also contains revealing information about well-known companies & products, as well as descriptions of some of the world's biggest & most influential advertising agencies. Sprinkled with witty & enlightening quotes from a variety of sources, Field Guide to Marketing sparks deeper thinking about the contemporary issues in marketing. Marketing professionals & general managers alike will find themselves using this reference tool daily.

Publication Details

Publisher
McGraw-Hill Companies
Published
1994
Pages
256
ISBN
9780071034210
Language
en

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