About this book
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Publication Details
- Publisher
- McGraw-Hill
- Published
- 1997
- Pages
- 216
- ISBN
- 9780070527263
- Language
- en
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