The 22 Immutable Laws of Branding

Name: The 22 Immutable Laws of Branding
Rating: 3.6666666666666665 (3 reviews)
Author: Al Ries
ISBN: 9780060085179

by Al Ries

3.7

(3 ratings)

179 pages1998HarperCollinsISBN 9780060085179

Brand name products Business Branding marketing Business non-fiction advertising Instruction and Reference

About this book

The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.