Cover of Purple Cow

Purple Cow

by Seth Godin

3.6
(66 ratings)
170 pages2003Portfolio HardcoverISBN 9781591840213
Business & EconomicsMarketing

About this book

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Publication Details

Publisher
Portfolio Hardcover
Published
2003
Pages
170
ISBN
9781591840213
Language
en

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