Harvard Business Review on Customer Relationship Management
224 pages2002Harvard Business School PressISBN 9781578516995
About this book
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. - Back cover.
Publication Details
- Publisher
- Harvard Business School Press
- Published
- 2002
- Pages
- 224
- ISBN
- 9781578516995
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