Cover of Essentials of Marketing

Essentials of Marketing

by Unknown Author

608 pages2007Financial Times ManagementISBN 9781405858281

About this book

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

Publication Details

Publisher
Financial Times Management
Published
2007
Pages
608
ISBN
9781405858281

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