

Essentials of Marketing
608 pages2007Financial Times ManagementISBN 9781405858281
About this book
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Publication Details
- Publisher
- Financial Times Management
- Published
- 2007
- Pages
- 608
- ISBN
- 9781405858281
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