Cover of Essentials of marketing

Essentials of marketing

by Unknown Author

608 pages2014PearsonISBN 9781292063881
Business
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About this book

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

Publication Details

Publisher
Pearson
Published
2014
Pages
608
ISBN
9781292063881

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