Cover of Promotional Practices and Perspectives from Emerging Markets

Promotional Practices and Perspectives from Emerging Markets

by Unknown Author

274 pages2024RoutledgeFalmerISBN 9781032325491
International business enterprisesMarketingBUSINESS & ECONOMICS / International / MarketingBUSINESS & ECONOMICS / Marketing / GeneralBUSINESS & ECONOMICS / Business Communication / General

About this book

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

Publication Details

Publisher
RoutledgeFalmer
Published
2024
Pages
274
ISBN
9781032325491
Language
en

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