Cover of After sixty

After sixty

by Unknown Author

194 pages2006Paramount Market Pub.ISBN 9780978660208
MarketingConsumer behaviorMarket segmentationOlder consumersBaby boom generation
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About this book

Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.

Publication Details

Publisher
Paramount Market Pub.
Published
2006
Pages
194
ISBN
9780978660208

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