Travel & tourism

This book presents 15 case studies of travel and tourism organisations that operate in the UK across different sectors of the industry. Each of the studies, having introduced its subject organisation in broad terms, goes on to outline its history and development to date and to examine its structure and operations, staffing or customer service, finance/funding and marketing. The organisation's likely future path is indicated, and a range of issues to consider is introduced. Each case study concludes with discussion questions.