Cover of Producing Fashion

Producing Fashion

by Unknown Author

376 pages2011University of Pennsylvania PressISBN 9780812206050
Fashion designHistoryFashion merchandisingConsumers' preferencesMarketingManagementProduct managementFashion, history
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About this book

Looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.

Publication Details

Publisher
University of Pennsylvania Press
Published
2011
Pages
376
ISBN
9780812206050

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