Cover of The Mass Marketing of Politics

The Mass Marketing of Politics

by Unknown Author

184 pages1999Sage Publications, IncISBN 9780761909590
Current AffairsPolitics
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About this book

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.

Publication Details

Publisher
Sage Publications, Inc
Published
1999
Pages
184
ISBN
9780761909590

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