Cover of Essentials of Marketing

Essentials of Marketing

by Unknown Author

608 pages2004Pearson Education, LimitedISBN 9780582851061
Business
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About this book

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

Publication Details

Publisher
Pearson Education, Limited
Published
2004
Pages
608
ISBN
9780582851061

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