Cover of Brand Asset Management

Brand Asset Management

by Unknown Author

288 pages2007Wiley & Sons, Incorporated, JohnISBN 9780470333853
Product managementBrand name productsMarkenpolitikUnternehmenswachstum
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About this book

Brands are among a company's most valuable assets, and smart companies today realize that capitalizing on their brands is important.

Publication Details

Publisher
Wiley & Sons, Incorporated, John
Published
2007
Pages
288
ISBN
9780470333853

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