Michael Jordan and the New Global Capitalism
224 pages2002Norton & Company, Incorporated, W. W.ISBN 9780393350524
Nike (Firm)MarketingBasketball playersSportsInternational business enterprisesBiographyCapitalismoNikeBasketballCapitalismGlobalização (aspectos econômicos)Social aspectsEmpresas multinacionaisBasquetebolGlobalisierungMultinationales UnternehmenEsportes (aspectos econômicos)SportJordan, michael, 1963-Sports, marketing
About this book
"With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. LaFeber's examination of Nike and its particular dominion over the global marketplace is often (and justifiably) scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society.
Michael Jordan and the New Global Capitalism is a primer on one of the most important issues currently under debate: how the devices of triumphant capitalism, coupled with hi-tech telecommunications, are conquering the nations of the world, one mind - one pair of feet - at a time."--BOOK JACKET.
Publication Details
- Publisher
- Norton & Company, Incorporated, W. W.
- Published
- 2002
- Pages
- 224
- ISBN
- 9780393350524
About Unknown Author
Walter Fredrick LaFeber (August 30, 1933 – March 9, 2021) was an American academic who served as the Andrew H. and James S. Tisch Distinguished University Professor in the Department of History at Cornell University. Previous to that he served as the Marie Underhill Noll Professor of History and a Stephen H. Weiss Presidential Fellow at Cornell. Source: https://en.wikipedia.org/wiki/Walter_LaFeber
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