Amazing Decisions

<b>Dan Ariely, the <i>New York Times</i> bestselling author of <i>Predictably Irrational</i>, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the authors groundbreaking research in behavioral economics, neuroscience, and psychology.</b><br> <br> The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in <i>Amazing Decisions</i>, his unique perspective - informed by behavioral economics, neuroscience, and psychology - comes alive in the graphic form. The illustrator Matt R. Trowers playful and expressive artwork captures the lessons of Arielys groundbreaking research as they explore the essential question: How can we make better decisions?<br> <br> <i>Amazing Decisions</i> follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping - and often contradictory - sets of norms: social norms and market norms. These norms inform our thinking in ways we often dont notice, just as Adam is shadowed by the "market fairy - and the "social fairy, - each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. <i>Amazing Decisions</i> is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.<br>