About this book
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.
Publication Details
- Publisher
- Picador
- Published
- 1999
- Pages
- 490
- ISBN
- 9780312271923
About Unknown Author
Naomi Klein (born May 8, 1970) is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism and capitalism. Klein first became known internationally for her alter-globalization book *No Logo* (1999).
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