Cover of Nudge

Nudge

by Unknown Author

3.8
(27 ratings)
312 pages2009Yale University PressISBN 9780300146813
BusinessChoice (Psychology)Consumer behaviorDecision makingEconomic aspectsEconomic aspects of Choice (Psychology)EconomicsNonfictionPsychological aspectsPsychological aspects of Decision makingPsychological aspects of EconomicsautonomydecisionsinteractionspsychologyEconomics, psychological aspectsnyt:paperback-nonfiction=2009-05-24New York Times bestsellerNew York Times reviewedChoice Behavior
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About this book

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

Publication Details

Publisher
Yale University Press
Published
2009
Pages
312
ISBN
9780300146813

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