Principles of Marketing
4.6
(23 ratings)888 pages2002Pearson Education, LimitedISBN 9780273676683
ManagementMarketingopen_syllabus_projectStrategisch managementMarketingmanagementTextbooksManuels d'enseignement superieurGestionMarketing, managementHf5415 .k636 2004658.80 GesamtdarstellungMarknadsföringMarketingpolitikLiterary collections
About this book
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Publication Details
- Publisher
- Pearson Education, Limited
- Published
- 2002
- Pages
- 888
- ISBN
- 9780273676683
About Unknown Author
Professor of International Marketing at the Kellogg School of Management at Northwestern University
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