About this book

In Los Angeles in the 1920s, C.C. Julian and the Julian Petroleum Corporation were household words, and the Julian Pete swindle ranked with Teapot Dome as one of the great scandals of the era. It symbolized not merely what FDR would call "a decade of debauchery of group selfishness," but the failed hopes and dreams of the great boom of the 1920s. Indeed, no single story captures the essence of that decade in America - its boosterism and rampant speculation, its entrepreneurial mania for mergers, its overlap of business and politics, and its infatuation with wealth, whiskey, and Hollywood glamor - quite so well as the Julian Petroleum swindle. The Great Los Angeles Swindle begins with a murder (the sudden courtroom shooting of banker Motley Flint, the debonair movie financier and city booster), ends with a spectacular suicide in Shanghai, and, in between, takes as many unexpected twists and turns as any mystery novel. Jules Tygiel offers a gripping account of this wonderfully complex scandal, which features such legendary figures as Louis B. Mayer, Cecil B. DeMille, Charlie Chaplin (who decks Julian in a fistfight in Hollywood's posh Cafe Petroushka), Los Angeles Times publisher Harry Chandler, H.M. Haldeman (grandfather of Watergate's H.R. Haldeman), and pioneer radio evangelist "Fighting Bob" Shuler. Bankers, conmen, underworld kingpins, political bosses, corrupt public officials, bribed jurors, and other colorful characters round out the cast. . At the book's center stands the flamboyant C.C. Julian, a likable if suspect promoter, whose life was flavored with controversy. Tygiel follows Julian to Los Angeles, where during the spectacular oil boom of the 1920s, his innovative newspaper advertising and early successes won him a devoted following. Forced by major oil companies to cut back production, he created Julian Petroleum, which he promised would soon rival Standard Oil. Dispensing "Defiance Gasoline" from its pumps, Julian Petroleum fought off the effort

Publication Details

Publisher
Oxford University Press
Published
1994
Pages
398
ISBN
9780195054897

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