Nudge
3.8
(27 ratings)312 pages2012Penguin Books, LimitedISBN 9780141976105
BusinessChoice (Psychology)Consumer behaviorDecision makingEconomic aspectsEconomic aspects of Choice (Psychology)EconomicsNonfictionPsychological aspectsPsychological aspects of Decision makingPsychological aspects of EconomicsautonomydecisionsinteractionspsychologyEconomics, psychological aspectsnyt:paperback-nonfiction=2009-05-24New York Times bestsellerNew York Times reviewedChoice Behavior
About this book
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Publication Details
- Publisher
- Penguin Books, Limited
- Published
- 2012
- Pages
- 312
- ISBN
- 9780141976105
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