About this book
<p><b>NOTE:</b> Before purchasing, check with your instructor to ensure you <b>select the correct ISBN.</b> Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a <b>Course ID,</b> which your instructor will provide.</p> <p> </p> <p><b>Used books, rentals, and purchases made outside of Pearson</b></p> <p>If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.</p> <p> </p> <p><i>For undergraduate courses on the Principles of Marketing.</i></p> <p><i>This package includes MyMarketingLab(tm)</i></p> <p> </p> <p><b>An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach</b></p> <p><b><i>Marketing: An Introduction</i></b> shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.</p> <p> </p> <p>The <b>Thirteenth Edition</b> reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.</p> <p> </p> <p><b>Personalize Learning with MyMarketingLab</b></p> <p>MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.</p> <p> </p> <p><b>0134472497 / 9780134472492 <i>Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package</i></b></p> <p> </p> <p><b>Package consists of:</b></p> <ul> <li><b>013414953X / 9780134149530 <i>Marketing: An Introduction</i></b></li> <li><b>0134132351 / 9780134132358 <i>MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction</i></b></li> </ul> <p> </p>
About Unknown Author
Gary M. Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and master’s degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University in Illinois. Dr. Armstrong has contributed numerous articles to leading business journals, and authored and co-authored numerous books. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.
But Professor Armstrong's first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler's undergraduate program. Through the years, he has worked closely with business student groups and has received several UNC campus-wide and Business School teaching awards. He is the only repeat recipient of the school's highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system.
Source: [About the Authors](https://books.google.com/books/about/Marketing_An_Introduction_Global_Edition.html?id=Q7RmEAAAQBAJ)
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