Marketing

Name: Marketing
Rating: 5 (1 reviews)
Author: Unknown Author
ISBN: 9780134470528

by Unknown Author

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736 pages2016Pearson Education CanadaISBN 9780134470528

Business

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About this book

The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy. KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW MARKET: This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions. PACKAGE CONTENTS: 0134470524 / 9780134470528 Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package 0134095804 / 9780134095806 Marketing: An Introduction, Sixth Canadian Edition 0134300874 / 9780134300870 MyMarketingLab with Pearson eText -- Valuepack Access Card -- for Marketing: An Introduction, Sixth Canadian Edition

Publication Details

Publisher: Pearson Education Canada
Published: 2016
Pages: 736
ISBN: 9780134470528
Language: en

About Unknown Author

Gary M. Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and master’s degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University in Illinois. Dr. Armstrong has contributed numerous articles to leading business journals, and authored and co-authored numerous books. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. But Professor Armstrong's first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler's undergraduate program. Through the years, he has worked closely with business student groups and has received several UNC campus-wide and Business School teaching awards. He is the only repeat recipient of the school's highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system. Source: [About the Authors](https://books.google.com/books/about/Marketing_An_Introduction_Global_Edition.html?id=Q7RmEAAAQBAJ)