About this book
<p><b>ALERT: </b>Before you purchase, check with your instructor or review your course syllabus to ensure that you <b>select the correct ISBN</b>. Several versions of Pearson''s MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, <b>you may need a CourseID</b>, provided by your instructor, to register for and use Pearson''s MyLab & Mastering products.</p> <p> </p> <p>Packages</p> <p>Access codes for Pearson''s MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.</p> <p> </p> <p>Used or rental books</p> <p>If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.</p> <p> </p> <p>Access codes</p> <p>Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.</p> <p> </p> -- <p><i>Marketing: An Introduction</i> is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.</p> <p> </p> <p>This best-selling, brief text introduces marketing through the lens of creating value for customers.</p> <p> </p> <p>With engaging real-world examples and information, <b><i>Marketing: An Introduction</i></b> shows students how customer value--creating it and capturing it--drives every effective marketing strategy.<br> <br></p> <p>The <b>Twelfth Edition</b> reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.<br> <br></p> <p>MyMarketingLabfor <i>Marketing: An Introduction</i> is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress.<br> <br></p> <p>This program will provide a better teaching and learning experience--for you and your students.<br></p> <ul> <li><b>Improve Results with MyMarketingLab:</b> MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.</li> </ul> <ul> <li><b>Guide Student''s Learning:</b> The text''s active and integrative "Road to Learning Marketing" presentation helps students learn, link, and apply major concepts.</li> </ul> <ul> <li><b>Encourage Students to Apply Concepts:</b> A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.</li> <li><b>Cover New Marketing Trends and Technology</b>: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies.</li> </ul> <p><b>0133763528 / 9780133763522 <i>Marketing: An Introduction</i></b> <b>Plus NEW MyMarketingLab with Pearson eText -- Access Card Package</b></p> <p>Package consists of</p> <ul> <li><b>0133451275 / 9780133451276 <i>Marketing: An Introduction</i></b></li> <li><b>0133455122 / 9780133455120 NEW MyMarketingLab with Pearson eText -- Access Card -- for <i>Marketing: An Introduction</i></b></li> </ul> <b><br> Note:</b> MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.<br> <br>
About Unknown Author
Gary M. Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and master’s degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University in Illinois. Dr. Armstrong has contributed numerous articles to leading business journals, and authored and co-authored numerous books. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.
But Professor Armstrong's first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler's undergraduate program. Through the years, he has worked closely with business student groups and has received several UNC campus-wide and Business School teaching awards. He is the only repeat recipient of the school's highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system.
Source: [About the Authors](https://books.google.com/books/about/Marketing_An_Introduction_Global_Edition.html?id=Q7RmEAAAQBAJ)
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