What's your story?
222 pages2008FT PressISBN 9780132277426
Computer TechnologyCorporate cultureEconomic aspectsEconomic aspects of StorytellingMarketingNonfictionStorytellingBusiness strategySales & marketingProduct ManagementBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsBusiness Life - GeneralMarketing - GeneralBusiness & Economics / Marketing / General
About this book
Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, ho
Publication Details
- Publisher
- FT Press
- Published
- 2008
- Pages
- 222
- ISBN
- 9780132277426
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