Cover of Strategic Marketing for Non-Profit Organizations (7th Edition)

Strategic Marketing for Non-Profit Organizations (7th Edition)

by Unknown Author

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504 pages2007Prentice HallISBN 9780131753723
Business
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About this book

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.

Publication Details

Publisher
Prentice Hall
Published
2007
Pages
504
ISBN
9780131753723
Language
en

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