Essentials of Entrepreneurship and Small Business Management (4th Edition)

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs! <p> A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture. <p> Take a look! <ul> <li>New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."</li> <li>Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text "and" on the Web site.</li> <li>A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources. </ul>