

Marketing Ethics
192 pages2006Prentice HallISBN 9780131330887
About this book
Recognize the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing
Publication Details
- Publisher
- Prentice Hall
- Published
- 2006
- Pages
- 192
- ISBN
- 9780131330887
- Language
- en
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