How to Understand and Manage Public Relations

Assuming no prior experience, this book provides a guide and introduction to the management of public relations. The topics covered include media relations, community relations, customer relations, investor relations, internal communication, crisis management and lobbying. Each chapter explains how to set up an in-house public relations department, and how to integrate such a department into the organization as a whole. Complete with checklists, examples and lively anecdotes drawn from a wide international base, this book attempts to provide every manager with a fuller understanding of the working and uses of public relations.