Cover of Strategy

Strategy

by Unknown Author

713 pages2010McGraw-Hill Higher EducationISBN 9780077126919

About this book

<p>The second edition of Strategy: Analysis and Practice provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules.</p> <p>The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrates more strategic implementation and decision making.</p> <p>The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions.</p>

Publication Details

Publisher
McGraw-Hill Higher Education
Published
2010
Pages
713
ISBN
9780077126919
Language
en

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