About this book
Features several articles, which address marketing theory and application in a range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
Publication Details
- Publisher
- McGraw-Hill/Dushkin
- Published
- 2003
- Pages
- 223
- ISBN
- 9780072861303
- Language
- en
More by Unknown Author
Track your reading journey with BookOwl