About this book
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
Publication Details
- Publisher
- Dushkin/McGraw-Hill
- Published
- 2002
- Pages
- 221
- ISBN
- 9780072507027
- Language
- en
More by Unknown Author
Track your reading journey with BookOwl